Hispanic or Latino? Mexican American or Chicano? Social labels often take on a life of their own beyond the control of those who coin them or to whom they are applied. In Ethnic Labels, Latino Lives, Suzanne Oboler explores the history and current use of the label “Hispanic” as she illustrates the complex meanings that ethnicity has acquired in shaping our lives and identities.

Exploding the myth of cultural and national homogeneity among people of Latin American descent, Oboler interviews members of diverse groups who have traditionally been labeled “Hispanic” and records the many different meanings and social values they attribute to this label. For example, a person of Mexican descent has a different historical relationship with the United States and a different cultural background than an individual of Puerto Rican or Brazilian descent. The different meanings and social values those interviewed attribute to the label "Hispanic" also correspond to their gender and social class position, including racial prejudices and values stemming from their countries of origin. Though we have witnessed in recent years the fading of the idealized image of U.S. society as a melting pot, we have also realized that the possibility of recasting it in multicultural terms is problematic. Oboler discusses the historical process of labeling groups of individuals, illustrating how labels affect the meaning of citizenship and the struggle for full social participation in the United States. Ethnic Labels, Latino Lives aims to understand the role ethnic labels play in our society and brings us closer toward actualizing a society that values cultural diversity.